… requires a more thoughtful and holistic approach than fertility at a younger age. Hormonal and feedback systems weaken as we age, ovaries and follicles get less bloodflow, and IVF success is dependent on a more nuanced approach to maximize egg quantity and quality. Egg Lab uses the latest fertility research and cutting edge tools to give you the highest chance at fertility after 40.

Peak fertility after 40

About Deena

Deena Varsavskaya is an accomplished tech entrepreneur who, upon leaving Silicon Valley, directed her full attention to health and fertility. As a newcomer to the industry, she has approached it with a fresh perspective, observing significant gaps in how fertility for older women is approached, as well as uncovering powerful, research-backed tools that most clinics overlook.

“I’m beyond grateful for Deena, who was an incredible source of support throughout my IVF journey—especially during my second egg retrieval. While my clinic took a one-size-fits-all approach, ignoring critical factors like my age (38+) and past fertility history, Deena stepped in with the insight, empathy, and guidance I desperately needed. She helped me make sense of every follicular count ultrasound, bloodwork result, and medication adjustment, empowering me to advocate for myself in a system that too often treats women like numbers.

Under my doctor’s cookie-cutter protocol, my first retrieval yielded only 11 eggs. With Deena’s support the next round, I retrieved 23. That difference speaks volumes. It’s easy to assume I just had a “bad doctor,” but sadly, this kind of oversight is far too common. Having someone like Deena in your corner—who truly understands the process and cares—is not a luxury, it’s a lifeline.”

- Victoria C.

“Before working with Deena, I was going through my IVF journey feeling blind and completely frustrated. After working with 4 different fertility doctors, I found the guidance I needed with Deena. She explained clearly the nuances of my hormonal levels, and how they affected the expected results of my IVF protocol. She’s incredibly knowledgeable and her recommendations were specifically tailored to my age (43), my past IVF results and my various test results. I found clarity, understanding and extremely valuable advice from Deena to implement in my IVF journey, which I didn’t find with any doctor before.”

- Magaly A.